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Emil Fedotov
Emil Fedotov

Lolita Fashion Buy

Lolita fashion (ロリータファッション, rorīta fasshon) is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period.[1][2][3][4][5][6] A very distinctive property of Lolita fashion is the aesthetic of cuteness.[7][8] This clothing subculture can be categorized into three main substyles: 'gothic', 'classic', and 'sweet'.[3][9] Many other substyles such as 'sailor', 'country', 'hime' (princess), 'guro' (grotesque), 'qi' and 'wa' (based on traditional Chinese and Japanese dress), 'punk', 'shiro' (white), 'kuro' (black), and 'steampunk' lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s[10][11][12][13][14] and may have waned in Japan as of the 2010s as the fashion became more mainstream.[15][16][17]

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The main feature of Lolita fashion is the volume of the skirt, created by wearing a petticoat or crinoline.[18][19][20] The skirt can be either bell-shaped or A-line shaped.[20] Components of the lolita wardrobe consist mainly of a blouse (long or short sleeves) with a skirt or a dress, which usually comes to the knees.[21] Lolitas frequently wear wigs in combination with other headwear such as hair bows or a bonnet (similar to a Poke bonnet). Lolitas can also wear Victorian style drawers under their petticoats. For further effect some Lolitas use knee socks, ankle socks or tights together with either high heels or flat shoes with a bow are worn. Other typical Lolita garments are a jumperskirt (JSK) and one-piece (OP).[22]

Although the origin of the fashion is unclear, at the end of the 1970s a new movement known as Otome-kei was founded, which slightly influenced Lolita fashion since Otome means maiden and maiden style looks like a lesser elaborated Lolita style.[18] Before Otome-kei emerged, there was already a rise of the cuteness culture in the earlier seventies; during which there was a high emphasis on cute and childish handwriting in Japanese schools.[23][24][25] As a result of that the company Sanrio began experimenting with cute designs.[26] The cuteness style, known as kawaii style, became popular in the 1980s.[27][28] After Otome-kei, Do-It-Yourself behavior became popular, which led to the emergence of a new style called 'doll-kei', the predecessor of Lolita fashion.[29][21]

In the late nineties, the Jingu Bashi (also called the Harajuku Bridge) became known as meeting place for youth who wore lolita and other alternative fashion,[10][38][39][40] and lolita became more popular causing a spurt of lolita Fashion selling warehouses.[41] Important magazines that contributed to the spread of the fashion style were the Gothic & Lolita Bible (2001), a spin-off of the popular Japanese fashion magazine KERA [ja] (1998), and FRUiTS (1997).[42][43] It was around this time when interest and awareness of Lolita Fashion began entering countries outside of Japan, with The Gothic & Lolita Bible being translated into English, distributed outside of Japan through the publisher Tokyopop,[44][45] and FRUits publishing an English picture book of the Japanese Street Fashion in 2001. As the style became further popularized through the Internet, more shops opened abroad, such as Baby, The Stars Shine Bright in Paris (2007)[14] and in New York (2014).[46]

Over time, the youth that gathered in Harajuku or at Harajuku Bridge disappeared. One possible explanation is that the introduction of fast fashion from retailers H&M and Forever 21 has caused a reduction in the consumption of street fashion.[47][16] FRUiTS ceased publication while Gothic & Lolita Bible was put on hiatus in 2017.[47][48]

European culture has influenced Lolita fashion. The book Alice in Wonderland (1865),[49][50] written by Lewis Carroll,[51][52] has inspired many different brands and magazines,[34] such as Alice Deco.[51] The reason that the character Alice was an inspiration source for the Lolita, was because she was an ideal icon for the Shōjo (shoujo)-image,[34][53] meaning an image of eternal innocence and beauty.[54] The first complete translation of the book was published by Maruyama Eikon in 1910, translated under the title Ai-chan No Yume Monogatari (Fantastic stories of Ai).[55] Another figure from the Rococo that served as a source of inspiration was Marie Antoinette;[56] a manga The Rose of Versailles (Lady Oscar) based on her court, was created in 1979.

The government of Japan has also tried to popularize Lolita fashion. The Minister of Foreign Affairs in February 2009,[68] assigned models to spread Japanese pop culture.[69][70][71][24] These people were given the title of Kawaa Taishi (ambassadors of cuteness).[70][34] The first three ambassadors of cuteness were model Misako Aoki, who represents the Lolita style of frills-and-lace, Yu Kimura who represents the Harajuku style, and Shizuka Fujioka who represents the school-uniform-styled fashion.[70][72] Another way that Japan tries to popularize Japanese street fashion and Lolita is by organizing the international Harajuku walk in Japan, this should caused that other foreign countries would organize a similar walk.[73]

Possible reasons for the popularity of Lolita fashion outside of Japan are a big growth in the interest of Japanese culture and use of the internet as a place to share information,[38][71][74][75] leading to an increase in worldwide shopping, and the opportunity of enthusiastic foreign Lolitas to purchase fashion.[76] The origin of the Japanese influences can be found in the late nineties, in which cultural goods such as Hello Kitty, Pokémon,[77] and translated mangas appeared in the west.[78] Anime was already being imported to the west in the early nineties,[79] and scholars also mention that anime and manga caused the popularity of Japanese culture to rise.[37][80] This is supported by the idea that cultural streams have been going from Japan to the west, and from the west to Japan.[81]

Lolita is seen as a reaction against stifling Japanese society, in which young people are pressured to strictly adhere to gender roles and the expectations and responsibilities that are part of these roles.[82][83][84][85][86] Wearing fashion inspired by childhood clothing is a reaction against this.[87][83][88][89] This can be explained from two perspectives. Firstly, that it is a way to escape adulthood[18][64][90][91][92][93] and to go back to the eternal beauty of childhood.[94][95] Secondly, that it is an escape to a fantasy world, in which an ideal identity can be created that would not be acceptable in daily life.[5][96][97]

Some Lolitas say they enjoy the dress of the subculture simply because it is fun and not as a protest against traditional Japanese society.[10] Other motives could be that wearing the fashion style increases their self-confidence[98][99][100][101] or to express an alternative identity.[10][76][32][97][102][103]

Many of the very early lolitas in the 1990s hand-made most of their clothing, and were inspired by the Dolly Kei movement of the previous decade.[31] Because of the diffusion of fashion magazines people were able to use lolita patterns to make their own clothing.[citation needed] Another way to own lolita was to buy it second-hand.[104] The do-it-yourself behaviour can be seen more frequently by people who cannot afford the expensive brands.[105]

Once more retail stores began selling lolita fashion, it became less common for lolitas to make their own clothing.[citation needed] Partly due to the rise of e-commerce and globalization, lolita clothing became more widely accessible with the help of the Internet. The market was quickly divided into multiple components: one which purchases mainly from Japanese or Chinese internet marketplaces, the other making use of shopping services to purchase Japanese brands,[76] with some communities making larger orders as a group.[106] Not every online shop delivers quality lolita (inspired) products, a notorious example is Milanoo (2014).[107] Some web shops sell brand replicas, which is frowned upon by many in this community.[108] A Chinese replica manufacturer that is famous for his replica design is Oo Jia.[108] Second-hand shopping is also an alternative to buying new pieces as items can be bought at a lower price (albeit with varying item condition) and is the sole method of obtaining pieces that are no longer produced by their respective brand.

Many lolitas consider being photographed without permission to be rude and disrespectful,[109][110][111] however some rules differ or overlap in different parts of this community.[112] Lolitas often host meetings in public spaces such as parks, restaurants, cafes, shopping malls, public events, and festivals.[113] Some meetings take place at members' homes, and often have custom house rules (e.g. each member must bring their own cupcake to the meeting).[114] Lolita meetings therefore are a social aspect of the lolita fashion community, serving as an opportunity for members to meet one another.[citation needed] Many lolitas also used to use Livejournal to communicate, but many have switched to Facebook groups in the interim.[115]

Lolita fashion did not emerge until after the publication of the novel Lolita (1955),[76][116] which was written by Vladimir Nabokov, the first translation of the novel in Japanese appearing in 1959.[54] The novel is about a middle-aged man, Humbert Humbert, who grooms and abuses a twelve-year-old girl nicknamed Lolita.[117][118][119] Because the book focused on the controversial subject of pedophilia and underage sexuality, "Lolita" soon developed a negative connotation referring to a girl inappropriately sexualized at a very young age[120] and associated with unacceptable sexual obsession.[121] In Japan, however, discourse around the novel instead built on the country's romanticized girls' culture (shōjo bunka), and instead came to be a positive synonym for the "sweet and adorable" adolescent girl, without a perverse or sexual connotation.[122] 041b061a72


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